As the title states this is the print ad for one of Apple’s major success, the Iphone. The techniques used in this ad are scale, camera techniques, logo, slogan and colour/salient feature. Its target audience is mainly teenagers to adults as phones are more important to them than young children. But this is a phone where you can play games with high quality graphics which makes it more attractive to teenagers.
The slogan in this advertisement is ‘fasten your seatbelt’ implying that the new Iphone (the current one when this add was made) is so amazing that you definitely need to buy because it is so amazing and cool that you must have it to show off to your friends. On the back of the Iphone it shows the apple logo and a bit of text you wont be able to see, but it says that its 32 gigabytes and was made by Apple in California. Thank you touch screen laptop that gives me the ability to see small text. 😀
Everything in the add is black except the Iphones and the text. This leads to the Iphones being the most salient feature of the ad. The apps on the iphones are in different colours making them the second most salient feature. The camera techniques are used to get a closer look at the Iphone which leads to the scale as the Iphone is smaller than that of the ads. The closer look also helps see the apps names better so Apple is pretty much given you information about what the Iphone does before you buy it.
Overall, I would say the ad could have been improved more to get people attracted to it better. It seems like a good ad and it is pushing me towards buying it, but I don’t think I will, well not this version of the Iphone anyways.