This is an ad promoting the product of the Waffle Cones at McDonald’s. This print advertisement was found in a magazine, and has no specific target audience. The company, McDonald’s hopes to gain no new customers as this is for their existing customers that like to eat ice cream in Summer (because, who doesn’t?). This advertisement persuades us with its use of colour, layout, branding and language.
The salient image of this advertisement are the Waffle Cones. They’re placed right in the middle of the page to catch your eye. There’s the chocolate flavour, strawberry flavour and caramel flavour to show that they have variety and hopefully, you’ll like one of the flavours. The price of a Waffle Cone is $1.95 and that’s put in a circle (next to the Waffle Cones) with spikes. This implies that it is a ‘cheap’ and ‘hot’ price.
The McDonald’s colours, red and yellow are used in this advertisement effectively, as the background is red and the name of the product is written in yellow. The border of this advertisement is white and so are the words, ‘Lick or bite, it’s all awesome’. This writing is aimed at children, because they tend to do that, but it is also aimed at adults because the child in every adult can come out and ‘lick or bite’ their ice cream too.
The McDonalds logo, of the golden arches is easily recognised by everyone. Their logo has been strategically placed in the corner at a reasonable size along with their slogan ‘I’m lovin’ it’.
Overall, this McDonald’s Waffle Cone advertisement successfully appeals to its target audience, in my opinion. It’s nice and simple and definitely catches my attention.