McDonalds Print Ad – Deconstructing a Print Ad

This print ad is selling McDonald’s fries. The target audience for this ad is mainly people who enjoy eating McDonald’s food products but could also be specifically directed to families, possibly more at young children. This print ad could be found most likely on a billboard or possibly in a McDonald’s restaurant. The company has…

Cartier ring advertisement- analysis

The Cartier print advertisement incorporates a plethora of techniques and features in order to captivate its targeted audience, which are young adults that are involved in a relationship. The product being advertised is a gold ring, studded with diamonds that could have been published in a magazine or as a poster. The key strategies used to…

Lindt Mint Chocolate – Intensely Mintastic

The Lindt advertisement targets an audience of young adults, to middle aged readers. It is advertising Lindt mint chocolate, most likely in a magazine of some sort or at the sides of a bus stop. The advertisement uses elements of colour, graphics, font and persuasive language. The colour of the ad is kept to a…