Deconstructing an ad- Killer Queen perfume

The Killer Queen advertisement has a target audience of young to middle aged women. It is advertising a perfume. This advertisement could have been printed in magazines, newspapers, brochures, bus stop signs and the images can be altered to make it a billboard. The key elements used in this advertisement is star power, scale, band…

Deconstructing an Ad – ‘Praise’ Salad Dressings

The ‘Praise’ advertisement is promoting its salad dressings. It is targeted at cooks and chefs and the print advertisement was sourced from a cooking magazine for obvious reasons. Techniques such as weasel words, colour, positive language, slogans and bandwagon are used to attract the reader’s attention and to be persuasive. Weasel Words are commonly used…